E-commerce Lead
Independent Etsy business
Practical experience selling bags to customers in the United States and Europe.
~$36,000Total business revenue · USD
400–500Transactions
The business
I led an Etsy business selling bags sourced from producers in China. Most customers were in the United States, with additional sales in European countries.
My contribution
- Led the business and managed customer relations.
- Managed sales analysis and promotions.
- Considered how our offers and promotions could compete in a crowded online marketplace.
Working together
I led the business, with direct responsibility for customer relations, analytics and promotions. My mother supported the operation by handling producer relationships and delivery arrangements.
Scale and outcome
During our period on Etsy, the business generated approximately US$36,000 in revenue across around 400–500 transactions. These figures describe the business as a whole. My involvement ended in May 2024, when the business moved to another platform.